Категория: - Академическая литература зарубежных издательств - Академическая литература издательства McGraw-Hill

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Сортировка: Наименование, Цена, Автор, Год, Производитель

Blog RulesBlog Rules

Online journals known as blogs—short for weblogs—are hotter than ever. Blog Rules is a best-practices guide to establishing the blog-related policies and procedures businesses need. From protecting organisations from critical or defamatory remarks from outside bloggers, to managing employees’ blog use and ensuring an accurate representation through corporate blogs, Blog Rules is a much-needed, necessary guide for any organisation.

Цена: 429 руб.
Страницы: 224
Год: 2011
ISBN: 9780814473559


Building A Winning Sales ForceBuilding A Winning Sales Force

Sales force effectiveness drives every company's success, but keeping a sales organization at the top of its game is a constant challenge. As experts in the field, Andy Zoltners and Prabha Sinha have helped sales leaders around the world perfect their sales strategy, operations, and execution. Combining strategic insight with pragmatic advice, Building a Winning Sales Force provides current and aspiring sales leaders with innovative yet practical solutions to many of the most common issues faced by today’s sales organizations. With practical advice and case studies of companies that have conquered even the most challenging obstacles, Building a Winning Sales Force will enable every company to drive sales and stay competitive.

Цена: 2576 руб.
Страницы: 480
Год: 2011
ISBN: 9780814410400


Career MatchCareer Match

Career Match is a one-of-a-kind guide that uses the author's revealing 10 minute self-assessment to help people discover their ideal work. Featuring in-depth chapters for each personality type, the book shows readers how to find a career that fits their passion and personality, and then shows them how to get it. It is an invaluable resource for those in need of direction, whether they’re seeking a new path or trying to confirm that they’re already on the right one.

Цена: 889 руб.
Страницы: 256
Год: 2011
ISBN: 9780814473641


Chocolate FortunesChocolate Fortunes

As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China. Chocolate Fortunes offers the first inside look at the battle for China’s newfound chocolate addiction. The book devotes individual chapters to each of the five major players Hershey, Nestle, Cadbury, Mars, and Ferrero and the trials they face as they attempt to dominate their market in an enigmatic and still-developing economy. More broadly, Chocolate Fortunes examines the unique opportunities and challenges inherent in the Chinese business universe. Probing not only the economic, political, and cultural conditions that have given rise to a seemingly insatiable new market, the book delves into the mystique of chocolate...

Цена: 1966 руб.
Страницы: 256
Год: 2011
ISBN: 9780814414323


Go GoogleGo Google

Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized -- and get noticed. Companies will learn how to get their message heard and take their marketing to a new level by: Creating and strengthening their business websites with Google Page Creator, Google Analytics and Google Checkout. Improving communication with clients and co-workers using Google Talk, Google SMS and Google Groups. Marketing themselves to prospective customers using Google AdWords, AdSense and Google directory placement. Improving their visibility by creating business blogs with Blogger. Complete with...

Цена: 564 руб.
Страницы: 320
Год: 2011
ISBN: 9780814480595


Leading With Cultural IntelligenceLeading With Cultural Intelligence

Why are some leaders able to create trust and negotiate contracts with Chinese, Latin Americans, and Germans all in the same day, while others are barely able to manage the diversity in their own offices? The answer lies in their cultural intelligence, or CQ. Packed with practical tools, research, and case studies, Leading with Cultural Intelligence breaks new ground, offering today’s global workforce a specific, four-step model to becoming more adept at managing across cultures. Practical and insightful, this indispensable guide shows leaders how to connect across any cultural divide, including national, ethnic, and organizational cultures.

Цена: 2492 руб.
Страницы: 240
Год: 2011
ISBN: 9780814414873


Managing Online ForumsManaging Online Forums

Every day, millions of users log into their favorite online forums to keep up on the latest trends in music, politics, entertainment, and current events. Each of these communities is led by administrators who must make tough decisions, deal with difficult users and manage the staff. Legal constraints, trolls, and technical issues can all turn the excitement of running an online community into chaos. With the right guidance, however, running forums can be a pleasure, not a chore. Patrick O’Keefe has spent years developing and managing his own online communities. Now, he shows readers how they can make their lives easier by making the right decisions about every aspect of their forums. From developing their site to choosing the right employees, Managing Online Forums is the one book that shows site administrators how to create a safe, entertaining, and informative community that users will return to again and again.

Цена: 1378 руб.
Страницы: 304
Год: 2011
ISBN: 9780814401972


Raising Freethinkers: A Practical Guide for Parenting Beyond BeliefRaising Freethinkers: A Practical Guide for Parenting Beyond Belief

Автор: Dale McGowan, Molleen Matsumura, Amanda Metskas, Jan Devor

As a freethinking parent, you face a unique set of challenges in raising children with­out religious guidance. How will you help them understand issues like death, sexu­ality, morality, and religion itself, all while encouraging them to think for themselves? Dale McGowan's popular and compassionate guide PARENTING BEYOND BELIEF was the first comprehensive book to offer a general philosophy of nonreligious parenting. RAISING FREETHINKERS: A PRACTICAL GUIDE FOR PARENTING BEYOND BELIEF is a practical sequel, providing specific answers to common ques­tions and more than 100 activities for parents and their children. RAISING FREETHINKERS: A PRACTICAL GUIDE FOR PARENTING BEYOND BELIEF covers every topic nonreligious parents need to know to help their children with their own moral, intellectual, and emotional development, including sound advice on religious-extended-family issues, death and life, secular celebrations, wondering and questioning, and more. Here parents will discover practical...

Цена: 1315 руб.
Страницы: 288
Год: 2009
Производитель: AMACOM/American Management Association
ISBN: 9780814410967, 978-0-8144-1096-7


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