Экономика. Бизнес

50 Business Classics. Your shortcut to the most important ideas on innovation, management
What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration.



With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.



50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba.



Here you'll find the texts and ideas that matter in:

Entrepreneurship

Leadership

Management

Strategy

Business history

Personal development

Technology and innovation



Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.
Год: 2018
Производитель: Nicholas Brealey
Артикул: 942098
ISBN: 9781857886757
Автор: Butler-Bowdon Tom

50 Economics Classics
Economics drives the modern world and shapes our lives, but few of us feel we have time to engage with the breadth of ideas in the subject.



50 Economics Classics is the smart person's guide to two centuries of discussion of finance, capitalism and the global economy. From Adam Smith's Wealth of Nations to Thomas Piketty's bestseller Capital in the Twenty-First Century, here are the great reads, seminal ideas and famous texts, clarified and illuminated for all.



The revised edition will:

include 5-6 new titles addressing some more up to date areas of the subject such as The Bitcoin Standard, The Age of Surveillance Capitalism and Discrimination and Disparities

have a revised introduction to reflect on the current turbulence and challenges facing the global economy over the next decade

have some of the less relevant titles removed
Год: 2022
Производитель: Nicholas Brealey
Артикул: 975965
ISBN: 9781399800990
Автор: Butler-Bowdon Tom

50 Economics Classics
Economics drives the modern world and shapes our lives, but few of us feel we have time to engage with the breadth of ideas in the subject.



50 Economics Classics is the smart person's guide to two centuries of discussion of finance, capitalism and the global economy. From Adam Smith's Wealth of Nations to Thomas Piketty's bestseller Capital in the Twenty-First Century, here are the great reads, seminal ideas and famous texts, clarified and illuminated for all.
Год: 2019
Производитель: Nicholas Brealey
Артикул: 944201
ISBN: 9781529303704
Автор: Butler-Bowdon Tom

50 Success Classics.Your shortcut to the most important ideas on motivation, achievement, prosperity
This brand new updated edition of Tom Butler-Bowdon's guide to the texts that will help you find success in your professional and personal life. Contains eight brand new chapters summarising recent classics such as Grit by Angela Duckworth and Outliers by Malcolm Gladwell.



Millions of us are drawn each year to find the one great book that will capture our imagination and inspire us to chart a course to personal and professional fulfillment. 50 success classics is the first and only 'bite-sized' guide to the books that have helped legions of readers unleash their potential and discover the secrets of success. Mapping the road to prosperity, motivation, leadership and life success, 50 success classics summarizes each work's key ideas to make clear how these timeless insights and techniques can inform, inspire and illuminate a path to authentic achievement.



Tom Butler-Bowden presents this wide-ranging selection of enduring works in the literary and the legendary: pioneering thinkers, philosophers and powerful leaders who have shown us how to Think and Grow Rich, acquire The 7 Habits of Highly Effective People, become The One-Minute Manager, solve the challenging puzzle of Who Moved My Cheese? and discover The Art of Wordly Wisdom. From the inspirational rags-to-riches stories of such entrepreneurs as Andrew Carnegie, Warren Buffet and Sam Walton to the leadership lessons of Sir Ernest Shackleton, Eleanor Roosevelt, Abraham Lincoln and Nelson Mandela, 50 success classics goes back to the basics to find the classic books on staying true to ourselves and fulfilling our potential. Practical yet philosophical, sensible yet stimulating, the 50 all-time classics span biography and business, psychology and ancient philosophy, exploring the rich and fertile ground of books that have helped millions of people achieve success in their work and personal lives.
Год: 2017
Производитель: Nicholas Brealey
Артикул: 942099
ISBN: 9781473658356
Автор: Butler-Bowdon Tom

A Little History of Economics
What causes poverty? Are economic crises inevitable under capitalism? Is government intervention in an economy helpful, or harmful? While the answers to such basic economic questions matter to everyone, the unfamiliar language and math of economics can seem daunting. This clear, accessible, and even humorous book is ideal for young readers new to economic concepts, and for readers of all ages who want to better understand economic history and ideas.

Economic historian Niall Kishtainy organizes short chapters that center on big ideas and events. He introduces us to some of the key thinkers-Adam Smith, David Ricardo, Karl Marx, John Maynard Keynes, and others-while examining topics ranging from the invention of money to the Great Depression, entrepreneurship, and behavioral economics. The result is an enjoyable book that succeeds in illuminating the economic ideas and forces that shape our world.
Год: 2018
Производитель: Yale University Press
Артикул: 846903
ISBN: 9780300234527
Автор: Kishtainy Niall

A Quiet Word. Lobbying, Crony Capitalism and Broken Politics in Britain
An explosive and revelatory account about the British lobbying industry and how it affects us all at every level of our lives.



Q. What's worth ?2, 000, 000, 000, answers to no-one and operates out of public sight?

A. Britain's influence industry



The corporate takeover of democracy is no conspiracy theory - it's happening, and it affects every aspect of our lives: the food we eat, the places we live, the temperature of our planet, how we spend our money and how our money is spent for us. And much more.



A Quiet Word shows just how effectively the voice of public interest is being drowned out by the word in the ear from the professional persuaders of the lobbying industry. And if you've never heard about them, that's because the most effective lobbying goes unnoticed.



A Quiet Word shines the brightest of lights into one of the darkest and least-understood corners of our political culture. It is essential, urgent, authoritative reading for anyone interested in our democracy and where this country is heading.



And by showing how influence is constructed, it puts power back in your hands.
Год: 2015
Производитель: Vintage books
Артикул: 885929
ISBN: 9780099578314
Автор: Cave Tamasin, Rowell Andy

A World Without Email. Find Focus and Transform the Way You Work Forever
Constant communication has become part of the way we work as we check our emails every 5.4 minutes. But at what expense?



Bestselling author Cal Newport argues that this steady flow of distractions disrupts us from achieving any meaningful work, causes us undue stress and is costing businesses millions in the form of untapped potential.

In this visionary book, he reveals how to reimagine and redesign work without the constant pings of email distracting us. Drawing on a fascinating array of case studies and offering practical solutions, Newport shows us how a world without email will liberate people to do their most profound, fulfilling and creative work - and much more of it too.

Серия: Penguin Business
Год: 2021
Производитель: Penguin
Артикул: 888133
ISBN: 9780241341414
Автор: Newport Cal

Accomplishment. How to Achieve Ambitious and Challenging Things
An inspiring and practical guide to achieving bold ambitions



Michael Barber has spent many years advising governments, businesses and major sporting teams around the world on how to achieve ambitious goals on time. In this book he applies the wisdom he has gained from dealing with large, complex organizations and elite athletes to help anyone tackle their most challenging goals.



Drawing on the stories of historic visionaries and modern heroes - from Galileo to Rosa Parks, Harold Macmillan to Paula Radcliffe - Barber uses personal anecdote and proven strategy to map the route to success and navigate the difficulties that arise along the way.



Whatever it is that you aspire to do - run a marathon, transform a school or provide a business of public service to millions - this book will inspire you to get going and to bridge the gap between hope and reality.
Год: 2021
Производитель: Allen Lane
Артикул: 888394
ISBN: 9780241409916
Автор: Barber Michael

Advertising Now. Online (+DVD)
Ads in cyberspace: the best campaigns on the web today

This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you'll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.

The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.

About the editor:

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites.

Издание на английском, французском и немецком языках.
Год: 2009
Производитель: Taschen
Артикул: 206387
ISBN: 978-3-8228-4956-9

After Steve. How Apple became a Trillion-Dollar Company and Lost Its Soul
From the Wall Street Journal s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO and how the fading of the former and the rise of the latter led to Apple losing its soul.



Steve Jobs called Jony Ive his spiritual partner at Apple. The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.



In many ways, Cook was Ive s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.



Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple s valuation to $3 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world s stock market into freefall with a single sentence.



Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive s departure in 2019 marked a culmination in Apple s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
Год: 2022
Производитель: Harpercollins
Артикул: 899170
ISBN: 9780008527839
Автор: Mickle Tripp

Alchemy
Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?



Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.



In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
Год: 2019
Производитель: Penguin
Артикул: 890358
ISBN: 9780753556528
Автор: Sutherland Rory

Amazon Unbound
Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, disrupting countless industries while its valuation has soared to well over a trillion dollars. We now live in a world run, supplied and controlled by Amazon and its founder.



In Amazon Unbound, Stone presents a vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unparalleled access to current and former executives, employees and critics, he shows how seismic changes inside the company led to dramatic innovations, as well as to missteps that turned public sentiment against the company.



Authoritative, timely and revelatory, Amazon Unbound is the definitive account of a man and company we couldn t imagine modern life without.
Год: 2022
Производитель: Simon & Schuster
Артикул: 965854
ISBN: 9781398500990
Автор: Stone Brad

Anthro-Vision. How Anthropology Can Explain Business and Life
A new wave of anthropological research is transforming how the world does business. This book reveals how.



To understand business, you need to think like an anthropologist.



In a career spanning three decades, Gillian Tett has established a reputation as one of Britain's most astute financial journalists. But before joining the Financial Times, Tett completed a PhD in anthropology at Cambridge - and it is her anthropological training that gives her such a razor-sharp insight into global business.



Anthropologists have a unique view of the world. Instead of building their arguments on data or written sources, they undertake ethnographies - meaning they go inside groups of people and seek to understand, from within, how they think. This once involved besuited Victorians going to live alongside Amazonian tribespeople for years on end. But these days anthropologists are just as likely to undertake ethnographies in the boardrooms of law firms, or on the trading floors of investment banks.



In her new book, Tett will reveal what anthropology can teach all of us about business. She will recount the most fascinating findings from a recent wave of 'business anthropology', telling stories from inside the likes of the London Stock Exchange, JPMorgan and Adidas. She will explore the hidden rituals that underpin how businesses work: from the invisible norm that explains why we are all so happy to sign away our data, to the unspoken laws that govern the behaviour of the world's best coders.



Above all, Tett will reveal how you too can learn to think like an anthropologist. Once you understand the power of business anthropology, it will revolutionise how you buy, work and think - starting today.
Год: 2022
Производитель: Random House Business
Артикул: 892721
ISBN: 9781847942890
Автор: Tett Gillian

Austerity
How do we choose between what is fair and just, and what our debtors demand of us? Yanis Varoufakis was put in such a dilemma in 2015 when he became the finance minister of Greece. In this rousing book, he charts the absurdities that underpin calls for austerity, as well as his own battles with a bureaucracy bent on ignoring the human cost of its every action. Passionately outspoken and tuned to the voices of the oppressed, Varoufakis presents a guide to modern economics, and its threat to democracy, like no other.
Год: 2018
Производитель: Vintage books
Артикул: 689789
ISBN: 978-1-78487-410-0
Автор: Varoufakis Yanis

Banknotes of the world. Сurrency circulation, 2008. Reference book
Издание содержит информацию о состоянии денежного обращения 198 государств и 53 территорий мира в 2007 г. Соответствующие данные предоставлены национальными банками и правительствами государств мира.

Денежное обращение каждой страны (территории) представлено в следующем порядке: краткая справка о стране и валюте (название государства, принадлежность территории, банк-эмитент, наименование валюты, информация об особенностях денежной обращения), банкноты в обращении (внешний вид и описание дизайна банкнот, годы серий и даты ввода в обращение), информация о банкнотах, выведенных из обращения (аннулированных и обмениваемых).

Издание адресовано финансистам, экономистам, банковским служащим, торговым работникам, экспертам, географам, историкам, преподавателям и студентам вузов, широкому кругу читателей, интересующихся историей и экономикой стран мира. Издание подготовлено при информационной поддержке Международной службы идентификации банкнот System Interchange.

Издание содержит параллельный текст на английском языке.

Серия: Валюты мира (ежегодники)
Год: 2008
Производитель: Интеркримпресс
Артикул: 185712
ISBN: 978-5-9286-0057-7

Barbarians At The Gate
The battle for the control of RJR Nabisco in the Autumn of 1988, which became the largest and most dramatic corporate takeover in American history, sent shock-waves through the international business world and became a symbol of the greed, excess and egotism of the eighties.



Barbarians at the Gate recounts this two-month battle with breathtaking pace and flair, and transports back to the Wall Street empire before it crumbled, through the boardroom doors, into the midnight meetings, the betrayals, the deal makers and publicity flaks, into a world where - as Nabisco CEO Ross Johnson put it - 'a few million dollars are lost in the sands of time'.



Twenty years on, the world is once again recovering from a period of financial extravagance and irresponsibility. This revised edition brings the ultimate business thriller up to date for a new generation of readers.
Год: 2010
Производитель: Arrow Books
Артикул: 885637
ISBN: 9780099545835
Автор: Burrough Bryan, Helyar John

Bean Counters. The Triumph of the Accountants and How They Broke Capitalism
'A devastating expose.' Mail on Sunday

They helped cause the 2008 financial crash.

They created a global tax avoidance industry.

They lurk behind the scenes at every level of government...

The world's 'Big Four' accountancy firms - PwC, Deloitte, Ernst & Young, and KPMG - have become a gilded elite. Up in the high six figures, an average partner salary rivals that of a Premier League footballer. But how has the seemingly humdrum profession of accountancy got to this level? And what is the price we pay for their excesses?

Leading investigative journalist Richard Brooks charts the profession's rise to global influence and offers a gripping expose of the accountancy industry. From underpinning global tax avoidance to corrupting world football, Bean Counters reveals how the accountants have used their central role in the economy to sell management consultancy services that send billions in fees its way. A compelling history informed by numerous insider interviews, this is essential reading for anyone interested in how our economy works and the future of accountancy.
Год: 2019
Производитель: Atlantic
Артикул: 705071
ISBN: 9781786490315
Автор: Brooks Richard

Bezonomics
Amazon is the business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history.

Like a giant squid, Amazon's tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon's impact that business leaders in almost every sector need to understand how this force of nature operates and how they can respond to it.

Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford or Steve Jobs in the early years of Ford and Apple. These titans monumentally changed how we do business, redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted.

But the principles by which Bezos has achieved his dominance - customer obsession, extreme innovation and long-term management, all supported by artificial intelligence turning a virtuous-cycle 'flywheel' - are now being borrowed and replicated. 'Bezonomics' is for some a goldmine, for others a threat, for still others a life-shaping force, whether they're in business or not.

Brian Dumaine's Bezonomics answers the fundamental question: how are Amazon and its imitators affecting the way we live, and what can we learn from them?
Год: 2021
Производитель: Simon & Schuster
Артикул: 818024
ISBN: 9781471184161
Автор: Dumaine Brian

Billion Dollar Loser. The Epic Rise and Fall of WeWork
In its earliest days, WeWork promised the impossible: to make the workplace cool.

Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire.

Based on more than two hundred interviews, Billion Dollar Loser chronicles the breakneck speed at which WeWork's CEO built and grew his company. Culminating in a day-by-day account of the five weeks leading up to WeWork's botched IPO and Neumann's dramatic ouster, Reeves Wiedeman exposes the story of the company's desperate attempt to secure the funding it needed in the final moments of a decade defined by excess.

With incredible access and piercing insight into the company, Billion Dollar Loser tells the full, inside story of WeWork and its CEO Adam Neumann who together came to represent the most audacious, and improbable, rise and fall in business.
Год: 2021
Производитель: Hodder & Stoughton
Артикул: 825098
ISBN: 9781529385083
Автор: Wiedeman Reeves

Bitcoin Billionaires. A True Story of Genius, Betrayal and Redemption
Ben Mezrich's 2009 bestseller THE ACCIDENTAL BILLIONAIRES is the definitive account of Facebook's founding - and the basis for the Academy Award-winning film THE SOCIAL NETWORK. Two of the story's iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and legal foils to Mark Zuckerberg. BITCOIN BILLIONAIRES is the story of the brothers' redemption and revenge in the wake of their epic legal battle with Facebook - and the first great book from the world of bitcoin.

Planning to start careers as venture capitalists, the brothers quickly discover that no one will take their money for fear of alienating Zuckerberg. While nursing their wounds in Ibiza, they accidentally run into a shady character who tells them about a brand new idea: cryptocurrency. Immersing themselves in what is then an obscure and sometimes sinister world, they begin to realize "crypto" is, in their own words, "either the next big thing or total bulls--t." There's nothing left to do but make a bet.

From the Silk Road to the halls of the Securities and Exchange Commission to the Facebook boardroom, BITCOIN BILLIONAIRES will take us on a wild and surprising ride while illuminating a tantalizing economic future. On November 26th, 2017, the Winklevoss brothers became the first bitcoin billionaires. Here's the story of how they got there - as only Ben Mezrich could tell it.
Год: 2020
Производитель: Little, Brown and Company
Артикул: 775015
ISBN: 9781408711910
Автор: Mezrich Ben

Black Box Thinking. Marginal Gains and the Secrets of High Performance
What links the Mercedes Formula One team with Google?



What links Team Sky and the aviation industry?



What connects James Dyson and David Beckham?



They are all Black Box Thinkers.



Black Box Thinking is a new approach to high performance, a means of finding an edge in a complex and fast-changing world. It is not just about sport, but has powerful implications for business and politics, as well as for parents and students. In other words, all of us.



Drawing on a dizzying array of case studies and real-world examples, together with cutting-edge research on marginal gains, creativity and grit, Matthew Syed tells the inside story of how success really happens - and how we cannot grow unless we are prepared to learn from our mistakes.
Год: 2020
Производитель: John Murray
Артикул: 956063
ISBN: 9781473613805
Автор: Syed Matthew

Black Edge. Inside Information, Dirty Money, and the Quest to Bring Down the Most Wanted Man
A New York Times Bestseller, the real story of Damian Lewis's character in BILLIONS: The rise and fall of Steven Cohen and the largest insider trading investigation in the history of Wall Street.



Nominated for the FT/McKinsey Business Book of the Year

Nominated for the Carnegie Medal for Excellence in Nonfiction

Amazon Top 5 Business Books of 2017

'A prodigious feat of reporting' - Malcolm Gladwell



'Black Edge has the grip of a thriller . Everyone should read this book' - David Grann, New York Times bestselling author of THE LOST CITY OF Z



How do super-rich bankers get away with it?



There is a powerful new class of billionaire financiers in the world, who use their phenomenal wealth to write their own rules and laws. Chief among them is Steven Cohen, a Wall Street legend, and the basis for Damian Lewis's character in BILLIONS, who built his hedge fund into a $15 billion empire on the basis of wizard-like stock trading, and who flies to work by helicopter and owns one of the largest private art collections in the world. But his iconic status was shattered when his fund became the target of a sprawling FBI investigation into insider trading, charged with using illegal inside information - or 'black edge' - to beat the market. His firm, SAC Capital, was ultimately indicted and pled guilty to charges of securities and wire fraud, and paid record criminal and civil fines of nearly $2 billion. But even as the company bearing his name pled guilty, Cohen himself was never charged, and is free to start trading publicly again from January 2018.



Black Edge offers a revelatory look at the grey zone in which so much of Wall Street functions, and a window into the transformation of the worldwide economy. With meticulous reporting and powerful storytelling, this is a riveting, true-life legal thriller that takes readers inside the US government's pursuit of Cohen and his employees, and raises urgent questions about the power and wealth of those who sit at the pinnacle of the financial world.
Год: 2018
Производитель: Penguin
Артикул: 890335
ISBN: 9780753552230
Автор: Kolhatkar Shreelah

Bookshops: Long-established and Most Fashionable
In the era of e-books and online trade when the classic book trade has come under increasing pressure, the success of a bookshop is not a foregone conclusion. Booksellers confront these new challenges with very different economic strategies and conceptual measures. Spatial concepts, furnishings and design are indispensable ingredients of a successful sales strategy for newer as well as more tradition steeped bookstores. People like to linger - and buy - where they feel comfortable. This volume is dedicated to the 35 most beautiful bookstores in the world. The old and the new, classical and innovative, giant stores and paradises in miniature for bibliophiles: What they all have in common is that they create a desire for books and prove that the bookshop as institution will always fulfil a need and without a doubt enjoys a future.

2nd edition.
Год: 2013
Производитель: Braun
Артикул: 387538
ISBN: 9783037681220

Boomerang. The Biggest Bust
The laugh-out-loud tale of Europe in meltdown, from the phenomenal bestselling author



Right now, Europe is in serious financial chaos. In Greece, infrastructure costs mean it would be cheaper to transport all Greek rail passengers by taxi, and hairdressing is classified as arduous for tax avoidance purposes. In Iceland, Range Rovers frequently explode as owners collect the insurance to pay for them. Ireland saw the entire country put up for sale - to itself, while the Germans expected the whole world to behave like them. But the whole world didn't.



In this hilarious, fascinating, timely must-read, Michael Lewis reveals the true natures of the countries caught up in - and exacerbating - our boomerang economies.
Год: 2012
Производитель: Penguin
Артикул: 889048
ISBN: 9780241955024
Автор: Lewis Michael

Brave New Work. Are You Ready to Reinvent Your Organization?
The ultimate guide to revolutionize the way your company works - forever



The way we work is broken. It takes forever to get anything done. Meetings and emails are incessant. Bureaucracy stifles talent and creativity. After decades of management theory and multiple waves of technological and societal change, is this really the best we can do?



Aaron Dignan teaches companies how to eliminate red tape, tap into collective intelligence, and rethink long-held traditions that no longer make sense. In Brave New Work, he shows you how to revolutionize the way your company works forever.



Using stories from companies at the cutting edge of organizational transformation, Brave New Work will show you how to transform your team, department and business from the inside out, making work more adaptable, abundant and human. It is packed with new tactics and tips for updating your company's operating system: the simple rules and assumptions so deeply embedded that you don't even think to question them. Learn how to reignite passion and energy throughout your organization and to build a company that runs itself.
Год: 2019
Производитель: Penguin Business
Артикул: 888204
ISBN: 9780241361801
Автор: Dignan Aaron

Breakthrough Advertising. How to Write Ads that Shatter Traditions and Sales Records
Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records by Eugene M. Schwartz.

Серия: Нобель Пресс
Год: 2021
Производитель: RUGRAM
Артикул: 826188
ISBN: 978-5-8849-7391-6
Автор: Schwartz Eugene M

Build The Damn Thing. How to Start a Successful Business if You're Not a Rich White Guy
Build The Damn Thing is a battle-tested guide for every entrepreneur who the establishment has excluded. Finney, an investor and startup champion, explains how to build a business from the ground up; from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks; arms readers with responses to investors who say, "great pitch but I just don't do Black women"; and inspires them to overcome naysayers.



For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed by the "Entitleds."



Don't wait for the system to let you in - break down the door and build your damn thing.
Год: 2022
Производитель: Penguin Business
Артикул: 888966
ISBN: 9780241582619
Автор: Finney Kathryn

Build. An Unorthodox Guide to Making Things Worth Making
An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest.



Everyone deserves a mentor.



For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:



Here's how to think about choosing a job.

Here's how to be a better manager.

Here's how to approach design.

Here's how to start a company.

Here's how to run it.



Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.



So that's what this book is. An advice encyclopedia. A mentor in a box.



But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks.



Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.
Год: 2022
Производитель: Bantam Press
Артикул: 892335
ISBN: 9781787634107
Автор: Fadell Tony

Bullshit Jobs. A Theory
Back in 1930, the economist John Maynard Keynes prophesied that by the century's end, technology would see us all working fifteen-hour weeks. But instead, something curious happened. Today, average working hours have not decreased, but increased. And now, across the developed world, three-quarters of all jobs are in services or admin, jobs that don't seem to add anything to society- bullshit jobs. In Bullshit Jobs, David Graeber explores how this phenomenon - one more associated with the 20th-century Soviet Union, but which capitalism was supposed to eliminate - has happened. In doing so, he looks at how we value work, and how, rather than being productive, work has become an end in itself; the way such work maintains the current broken system of finance capital; and, finally, how we can get out of it.
Год: 2019
Производитель: Penguin
Артикул: 729984
ISBN: 9780141983479
Автор: Graeber David

Business Adventures. Twelve Classic Tales from the World of Wall Street
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.



These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.



Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.



This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.
Год: 2022
Производитель: John Murray
Артикул: 945591
ISBN: 9781473611528
Автор: Brooks John

Business Stripped Bare. Adventures of a Global Entrepreneur
Global entrepreneur Sir Richard Branson reveals the secrets to success in business



In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.



Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
Год: 2022
Производитель: Virgin books
Артикул: 946021
ISBN: 9780753515037
Автор: Branson Richard

Buyology. How Everything We Believe About Why We Buy is Wrong
The New York Times best-seller on how we really make buying decisions, now in mass market paperback for the first time



Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.



These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
Год: 2009
Производитель: Random House Business
Артикул: 892702
ISBN: 9781847940131
Автор: Lindstrom Martin

Calling the Shots. How to Win in Football and Life
The long-awaited memoir from international football ambassador, former co-owner of Arsenal FC and legend of the game: David Dein.



There's no doubt that Dein has been one of the most significant and influential figures in British football for over three decades - operating at club and international level. He was a prime mover in the creation of the Premier League, hugely influential within the England set-up and, of course, was the mastermind - along with Arsene Wenger - in creating the glory days of Arsenal Football Club, leading the team for almost a quarter of a century. Connected to the most senior figures across the global game as a friend, rival, advisor, and collaborator, Dein has been central to major turning points in the game.



Calling the Shots is part memoir, part inspirational meditation on leadership, teamwork and how to invest in people. It tracks the full story of David's remarkable life and career to date, recounting never-before-told stories from the inside, intriguing characters met along the way, and discussing the past, present and future of football. An entertaining and motivational read for football and non-football fans alike, Calling the Shots is a dynamic masterclass in how to succeed in business and life.
Год: 2022
Производитель: Constable
Артикул: 956073
ISBN: 9781408716335
Автор: Dein David

Cambridge International AS & A Level Business. Coursebook with Digital Access
This coursebook with digital accesss helps learners develop an understanding of business, and business related concepts, so they can progress through the Cambridge International syllabus with confidence. New features for the fourth edition include Business in Context and Business in Action , which make use of local and global case studies as well as placing students in real-life business scenarios. There is also a preparing for assessment chapter alongside a wide variety of exam-style questions to help students prepare for their examination.

Серия: Cambridge International AS & A Level...
Год: 2021
Производитель: Cambridge
Артикул: 952941
ISBN: 9781108921220
Автор: Stimpson Peter, Farquharson Alactair

Can't We Just Print More Money? Economics in Ten Simple Questions
An accessible guide to how economics defines all of our lives - the first ever book from the Bank of England.



What is economics?

How can it help explain the world?

And why should we care?



Our world is shaped by economics. Whether you're buying a loaf of bread, looking for a job, or applying for a mortgage, the thing we call 'the economy' is going to set the terms. A shame, then, that most of us have no idea what the economy actually is.



That's where this book comes in. The Bank of England is Britain's most venerable financial institution, responsible for printing money, setting the rate of interest and regulating the economy. Now, the team at the Bank take you inside their hallowed halls to outline precisely what economics can - and can't - tell us about the world.



Organised around the ten key questions any budding economist should be able to answer, this primer takes you from the basics - what economics actually is, and the laws of supply and demand - before moving onto how economics defines all of our lives: through growth and inflation, trade and recessions, taxes and spending. Along the way, it offers vivid examples of econ in action: not only in the City of London, but also in office canteens, on factory floors, even on Love Island . . .



Witty, absorbing and eminently accessible, this book is your one-stop guide to the economic universe we all inhabit.
Год: 2022
Производитель: Cornerstone Press
Артикул: 892728
ISBN: 9781847943385
Автор: Patel Rupal, Meaning Jack

Capital. Critique of Political Economy. Volume 1
Главный труд Карла Маркса по политической экономии, содержащий критический анализ капитализма. Работа написана с применением диалектико-материалистического подхода, в том числе к историческим процессам. Первый том, "Процесс производства капитала", впервые был опубликован в 1867 году и является расширенным продолжением опубликованной в 1859 году работы "К критике политической экономии".

Серия: Зарубежная классика - читай в оригинале
Год: 2016
Производитель: Т8
Артикул: 548909
ISBN: 978-5-519-49470-0
Автор: Маркс Карл

Capital. Volume 1
'A groundbreaking work of economic analysis. It is also a literary masterpice' Francis Wheen, Guardian



One of the most notorious and influential works of modern times, Capital is an incisive critique of private property and the social relations it generates. Living in exile in England, where this work was largely written, Marx drew on a wide-ranging knowledge of its society to support his analysis. Arguing that capitalism would cause an ever-increasing division in wealth and welfare, he predicted its abolition and replacement by a system with common ownership of the means of production. Capital rapidly acquired readership throughout the world, to become a work described by Marx's collaborator Friedrich Engels as 'the Bible of the working class'.

Серия: Penguin Classics
Год: 1990
Производитель: Penguin
Артикул: 886593
ISBN: 9780140445688
Автор: Marx Karl

Capital. Volume 2
The "forgotten" second volume of Capital, Marx's world-shaking analysis of economics, politics, and history, contains the vital discussion of commodity, the cornerstone to Marx's theories.

Серия: Penguin Classics
Год: 1992
Производитель: Penguin
Артикул: 886594
ISBN: 9780140445695
Автор: Marx Karl

Capitalism and Slavery
Arguing that the slave trade was at the heart of Britain's economic progress, Eric Williams's landmark 1944 study revealed the connections between capitalism and racism, and has influenced generations of historians ever since. Williams traces the rise and fall of the Atlantic slave trade through the eighteenth and nineteenth centuries to show how it laid the foundations of the Industrial Revolution, and how racism arose as a means of rationalising an economic decision. Most significantly, he showed how slavery was only abolished when it ceased to become financially viable, exploding the myth of emancipation as a mark of Britain's moral progress.

Серия: Penguin Modern Classics
Год: 2021
Производитель: Penguin
Артикул: 888909
ISBN: 9780241548165
Автор: Williams Eric

Champagne Football. John Delaney and the Betrayal of Irish Football: The Inside Story
A shocking expose: the inside story behind the fall of the most powerful man in Irish sport



Over the course of fifteen years, John Delaney ran the Football Association of Ireland as his own personal fiefdom. He had his critics, but his power was never seriously challenged until last year, when Mark Tighe and Paul Rowan published a sequence of stories in the Sunday Times containing damaging revelations about his personal compensation and the parlous financial situation of the FAI. Delaney's reputation as a great financial manager was left in tatters. He resigned under pressure, and the FAI was left hoping for a massive bail-out from the Irish taxpayer.



In Champagne Football, Tighe and Rowan dig deep into the story of Delaney's career and of the FAI's slide into ruin. They show how he surrounded himself with people whose personal loyalty he could count on, and a board that failed to notice that the association's finances were shot. They detail Delaney's skilful cultivation of opinion-formers outside the FAI. And they document the culture of excess that Delaney presided over and benefited from, to the detriment of the organization he led.



Champagne Football is a gripping, sometimes darkly hilarious and often enraging piece of reporting by the award-winning journalists who finally pulled back the curtain on the FAI's mismanagement.
Год: 2021
Производитель: Penguin
Артикул: 889433
ISBN: 9780241990063
Автор: Tighe Mark, Rowan Paul

Chaos Monkeys. Inside the Silicon Valley Money Machine
An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar's Poker meets The Social Network.



Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle.



Describing himself as 'high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times', Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook's nascent advertising team. Here he turned users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark 'Zuck' Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, Garcia Martinez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary.



In Chaos Monkeys he tells you HOW - and HOW NOT - to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garcia Martinez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital 'privacy', he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.
Год: 2017
Производитель: Ebury Press
Артикул: 891990
ISBN: 9781785034558
Автор: Garcia Martinez Antonio

Chaos Monkeys. Inside the Silicon Valley Money Machine
An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar's Poker meets The Social Network. Computer engineers use `chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as `high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times', Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook's nascent advertising team. Here he turned users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark `Zuck' Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, Garcia Martinez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary. In Chaos Monkeys he tells you HOW - and HOW NOT - to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garcia Martinez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital `privacy', he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.
Год: 2016
Производитель: Ebury Press
Артикул: 599580
ISBN: 978-1-78503-646-0
Автор: Garcia Martinez Antonio

Chocolate Wars. From Cadbury to Kraft. 200 years of Sweet Success and Bitter Rivalry
The delicious true story of the early chocolate pioneers by the award-winning writer, and direct descendant of the famous chocolate dynasty, Deborah Cadbury



In 'Chocolate Wars' bestselling historian and award-winning documentary maker Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empire-building.



In the early nineteenth century Richard Tapper Cadbury sent his son, John, to London to study a new and exotic commodity: cocoa. Within a generation, John's sons, Richard and George, had created a chocolate company to rival the great English firms of Fry and Rowntree, and their European competitors Lindt and Nestle. The major English firms were all Quaker family enterprises, and their business aims were infused with religious idealism.



In America, Milton Hershey and Forrest Mars proved that they had the appetite for business on a huge scale, and successfully resisted the English companies' attempts to master the American market. As chocolate companies raced to compete around the globe, Quaker capitalism met a challenge that would eventually defeat it. At the turn of the millennium Cadbury, the sole independent survivor of England's chocolate dynasties, became the world's largest confectionary company. But before long it too faced a threat to its very survival, and the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker tradition against the cut-throat tactics of a corporate leviathan.



Featuring a colourful cast of savvy entrepreneurs, brilliant eccentrics and resourceful visionaries, 'Chocolate Wars' is the story of a uniquely alluring product and of the evolution, for better and worse, of modern business.
Год: 2011
Производитель: Harpercollins
Артикул: 897031
ISBN: 9780007325573
Автор: Cadbury Deborah

Cloudmoney. Cash, Cards, Crypto and the War for our Wallets
Cloudmoney take us to the frontlines of a war for our wallets that is also about our freedom: it is a captivating tour of the world of money that also asks the most important questions about our future.



We are often told that the move towards a cashless society is 'natural progress', but there is seldom reference to the powerful groups that are vigorously pushing for it. What happens when physical money is replaced completely by digital transactions?



In the great battle for global monopolization, different 'watchers' are trying to capture and hoard data. Google has search patterns revealing your desires, fetishes and intellectual interests. Facebook has a treasure trove of its users' special moments and projections of vanity. Yet, if we really want to see what a person is motivated to act upon in society, we should examine their payments data.



In our large-scale modern economies, a significant amount of a person's life is spent buying things, and this data provides a clear idea of their priorities, habits and beliefs. However, the great information firewall is being completely offline, leaving data black holes.



In Cloudmoney, Brett Scott uncovers a long-established lobbying infrastructure set up by an alliance of partners, including financial institutions, governments and international agencies, to wage a covert cold war against cash. Who benefits from a cashless society and who is left behind? And will the departure of cash also signal the departure of true privacy?
Год: 2022
Производитель: Bodley Head
Артикул: 892694
ISBN: 9781847925879
Автор: Scott Brett

Coach Your Team
How to create a coaching culture based on mindfulness and compassion within your team and organization



It has never been a more challenging time for managers and leaders to maintain a happy, healthy workforce. The pace of change and increasing uncertainty in most industries has resulted in a rapid increase in stress and anxiety in the workplace, and most organizations are poorly equipped to respond to these challenges in a meaningful and supportive way.



Penguin Business Experts: Coach Your Team is a practical guide for leaders who want to foster a culture where everyone has a chance to flourish, create and innovate while being happy and more resilient. It draws on cutting-edge, evidence-based techniques in coaching that focus on developing mindfulness and compassion in leaders, their employees and throughout their organisation with case studies of best practice from around the world. It covers everything you need to know to develop your own approach to coaching starting with learning how to coach yourself through to techniques to foster a coaching culture rooted in mindfulness and compassion within your team, and ultimately your organization.

Серия: Penguin Business Experts
Год: 2019
Производитель: Penguin Business
Артикул: 888351
ISBN: 9780241396452
Автор: Hall Liz

Communication for International Business
Master the art of communication with Collins Communication for International Business. Enhance your business relationships and enjoy greater success for you and your business. English may be the language of international business, but when talking to colleagues or business partners it can be clear that we're not always speaking the same language. Collins Communication for International Business will give you the strategies you need to communicate interpersonally with colleagues at home and overseas in the increasingly diverse and complex field of international business. It contains clear and practical advice from experts in the field of international business and communication to ensure you can build and enhance the relationships you need to be successful. * Part 1 covers fundamental communication skills, enhancing your presentation skills and interactions with colleagues and business partners. * Part 2 enables you to develop the specific skills needed for building and maintaining successful business practices and relationships, with topics such as 'Networking', 'Influencing' and 'Managing conflict'. * Part 3 focuses on improving your skills when working in teams and when communicating via email, telephone and video conference, with a view to delivering measurable business results.
Год: 2013
Производитель: Collins
Артикул: 420842
ISBN: 9780007499588

Confessions of a Bookseller
"Do you have a list of your books, or do I just have to stare at them?"

Shaun Bythell is the owner of The Bookshop in Wigtown, Scotland. With more than a mile of shelving, real log fires in the shop and the sea lapping nearby, the shop should be an idyll for bookworms.

Unfortunately, Shaun also has to contend with bizarre requests from people who don't understand what a shop is, home invasions during the Wigtown Book Festival and Granny, his neurotic Italian assistant who likes digging for river mud to make poultices.
Год: 2020
Производитель: Profile Books
Артикул: 807017
ISBN: 9781788162319
Автор: Bythell Shaun

Couples that Work. How To Thrive in Love and at Work
Acclaimed professor reveals how working couples can successfully combine love and work



Finding fulfilment in both love and work isn't easy--but it is possible.



Most advice for working couples fails because it treats the challenge of balancing two careers as a zero-sum game in which one partner's gain is the other's loss. This book is different.



In Couples That Work, professor Jennifer Petriglieri shifts away from the language of sacrifice and trade-offs, and focuses on how couples can tackle the challenges they will face throughout their lives--together.



Petriglieri identifies three key phases of exploration and growth in every couple's work-life journey and provides tools to help couples navigate three pivotal questions together:



How can we make this work?

What do we really want?

Who are we now?



Based on five-years research interviewing over a hundred couples from thirty countries, Couples That Work is filled with vivid, real-life stories. Full of engaging exercises and activities, this book will help every couple work out their own unique way to successfully combine love and work.

Серия: Penguin Life
Год: 2019
Производитель: Penguin
Артикул: 888281
ISBN: 9780241379004
Автор: Petriglieri Jennifer

Crashed. How a Decade of Financial Crises Changed the World
'Majestic, informative and often delightful ... insights on every page' Yanis Varoufakis, Observer

The definitive history of the Great Financial Crisis, from the acclaimed author of The Deluge and The Wages of Destruction.

In September 2008 the Great Financial Crisis, triggered by the collapse of Lehman brothers, shook the world. A decade later its spectre still haunts us. As the appalling scope and scale of the crash was revealed, the financial institutions that had symbolised the West's triumph since the end of the Cold War, seemed - through greed, malice and incompetence - to be about to bring the entire system to its knees.

Crashed is a brilliantly original and assured analysis of what happened and how we were rescued from something even worse - but at a price which continues to undermine democracy across Europe and the United States. Gnawing away at our institutions are the many billions of dollars which were conjured up to prevent complete collapse. Over and over again, the end of the crisis has been announced, but it continues to hound us - whether in Greece or Ukraine, whether through Brexit or Trump. Adam Tooze follows the trail like no previous writer and has written a book compelling as history, as economic analysis and as political horror story.
Год: 2019
Производитель: Penguin
Артикул: 729986
ISBN: 9780141032214
Автор: Tooze Adam

Creative Confidence. Unleashing the Creative Potential Within Us All
A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.



Too often, companies and individuals assume that creativity and innovation are the domain of the creative types . But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative.



In an entertaining and inspiring narrative that draws on countless stories from their work at IDEO, and with many of the world's top companies and design firms, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, allow us to think outside the box in terms of how we approach and solve problems.



Creative Confidence is a book that will help each of us be more productive and successful in our lives and in our careers.
Год: 2015
Производитель: William Collins
Артикул: 897435
ISBN: 9780008139384
Автор: Kelley Tom, Kelley David

Creativity, Inc. Overcoming the Unseen Forces That Stand in the Way of True Inspiration
The co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture, including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.



For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story quartet, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.



As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph. D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter. A mere nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success-and in the movies that followed-was the unique environment that Catmull and his colleagues built at Pixar.



Creativity, Inc. has been expanded to illuminate the continuing development of the unique culture at Pixar. Featuring a new introduction, two entirely new chapters, four new chapter postscripts, and new reflections at the end, this updated edition details how Catmull built a culture that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but commits to them. Pursuing excellence isn't a one-off assignment, but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Год: 2023
Производитель: Bantam books
Артикул: 973129
ISBN: 9780593070093
Автор: Catmull Ed, Wallace Amy

Cryptocurrency. How Digital Money Could Transform Finance
The everything-you-need-to-know WIRED guide to cryptocurrency



The past decade has seen the relentless rise of cryptocurrency as an alternative form of digital currency. But what precisely is it and what potential does it have to change the world of money?



In this brilliantly clear, one-stop guide WIRED Senior Editor Gian Vopicelli explains everything you need to know about cryptocurrency. He outlines its development and describes precisely how it operates. He demystifies the jargon it has spawned, from blockchain, Bitcoin and stablecoins to mining, smart contracts and forking. He looks at the political and economic ideologies that drive it. And he addresses the central question: will cryptocurrency have the transformative economic and social impact that its champions claim for it?

Серия: WIRED guides
Год: 2021
Производитель: Random House Business
Артикул: 892726
ISBN: 9781847943279
Автор: Vopicelli Gian

Cryptocurrency. The Future of Money?
1988 saw the birth of the internet. 2008 gave us bitcoin. Today, cybercurrencies are changing the world we live in. What would a world without banks, credit cards or national currencies look like for all of us?



For centuries, the system that governs how money works has stayed the same. Now there's an alternative, and it puts us on the cusp of a revolution that could reshape our world. At the heart of this lie, cryptocurrencies, a technology with the transformative potential of the printing press or the internet. They bypass the elites and cut out the gatekeepers. Unlike traditional money, they don't have a nationality, they're digital and democratic. They are also lawless.



From Silicon Valley to the streets of Beijing, this is a story about a revolution in the making, a tale of human invention, and a guide to the future.



The perfect book for future proofing your money, let Cryptocurrency teach you everything you need to know about the future of finance.
Год: 2016
Производитель: Vintage books
Артикул: 891389
ISBN: 9781784700737
Автор: Vigna Paul, Casey Michael J

Damaged Goods. The Rise and Fall of Sir Philip Green
The gripping, jaw-dropping rise and fall of Sir Philip Green, the self-styled 'king of the high street'



Sir Philip Green is no stranger to scandal. He was once hailed one of Britain's best businessmen and had prime ministers and supermodels on speed dial. But his reputation came crashing down when Oliver Shah uncovered the truth behind his doomed BHS deal.



The collapse of British Home Stores left 11, 000 employees without jobs and put 20, 000 people's pensions at risk. Green eventually paid ?363m towards the company's ?571m pension deficit, but it wasn't long before he found himself in trouble again.



In October 2018, Green was named as the business figure at the heart of Britain's #MeToo scandal. With accusations of sexual and racial harassment flooding the press, and with Topshop's pension deficit rising to almost double the figure that toppled BHS, can the retail tycoon survive yet another scandal?



In Damaged Goods, Oliver Shah, the award-winning journalist who first broke the BHS story, shines a light on Green's past and his uncertain future; this is the extraordinary account of the retail magnate Sir Philip Green's fall from grace.
Год: 2019
Производитель: Penguin
Артикул: 888129
ISBN: 9780241341247
Автор: Shah Oliver

Damn Good Advice For People with Talent! How To Unleash Your Creative Potential
Damn Good Advice (for people with talent!) is an indispensable insight into the mind of one of America's most legendary creative thinkers. Packed with lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. Derived from the incomparable life of 'Master Communicator' George Lois, all entries are written and compiled by the man the Wall Street Journal called 'prodigy, enfant terrible, founder of agencies, creator of legends'. Each step is borne from a passion to succeed and a disdain for the status quo.

Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success. From identifying your heroes to believing in yourself; the ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it be communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.

Poignant, punchy and to-the-point, Damn Good Advice (for people with talent!), is a must for anyone - whether in business, design, advertising or the visual arts - on a quest for success.
Год: 2022
Производитель: Phaidon
Артикул: 1003419
ISBN: 9780714863481

Daylight Robbery. How Tax Shaped Our Past and Will Change Our Future
Death and taxes are our inevitable fate. We've been told this since the beginning of civilisation. But what if we stopped to question our antiquated system? Is it fair? And is it capable of serving the needs of our rapidly-changing, modern society?



In Daylight Robbery, Dominic Frisby traces the origins of taxation, from its roots in the ancient world, through to today. He explores the role of tax in the formation of our global religions, the part tax played in wars and revolutions throughout the ages, why, at one stage, we paid tax for daylight or for growing a beard. Ranging from the despotic to the absurd, the tax laws of the past reveal so much about how we got to where we are today and what we can do to build a system fit for the future.



Featured on Stepping up with Nigel Farage



'An important book for investors in gold and bitcoin' - Daniela Cambone, Stansberry Research



'This entertaining, surprising, contrarian book is a tour de force!' - Matt Ridley, author of The Evolution of Everything



'In this spectacular gallop through history, Frisby shows how taxation has warped, stunted and thwarted human progress' - Mark Littlewood, Director General, Institute of Economic Affairs



'Frisby's historical interpretation and utopian ideas will outrage Left and Right' - Steve Baker, MP for Wycombe and Member of the House of Commons Treasury Committee



'Fascinating book which exposes the political and economic basis of tax. A must read for those of us who believe in simpler, lower taxes' - Rt Hon Liz Truss, MP for South West Norfolk, Secretary of State for International Trade and President of the Board of Trade
Год: 2020
Производитель: Penguin Business
Артикул: 817295
ISBN: 9780241360842
Автор: Frisby Dominic

Decision Book. Fifty Models for Strategic Thinking
The comprehensively revised edition of the international bestseller, with new material.



Most of us face the same questions every day: What do I want? And how can I get it? How can I live more happily and work more efficiently?



This updated edition of the international bestseller distils into a single volume the fifty best decision-making models used on MBA courses, and elsewhere, that will help you tackle these important questions - from the well known (the Eisenhower matrix for time management) to the less familiar but equally useful (the Swiss Cheese model). It will even show you how to remember everything you will have learned by the end of it.



Stylish and compact, this little black book is a powerful asset. Whether you need to plot a presentation, assess someone's business idea or get to know yourself better, this unique guide will help you simplify any problem and take steps towards the right decision.
Год: 2017
Производитель: Profile Books
Артикул: 829531
ISBN: 9781781259542
Автор: Krogerus Mikael, Tschappeler Roman

Deep Purpose. The Heart and Soul of High-Performance Companies
An intelligent and practical guide to finding your true corporate purpose, creating social value and boosting your profit



Many companies have used purpose as a corporate buzzword to appear virtuous internally, and look good to the outside world. But a poor understanding of the importance of real purpose can have detrimental consequences for the profitability and sustainability of a business.



DEEP PURPOSE is the essential guide to putting purpose at the core of a company, and in doing so, understanding its very soul. Drawing together years of research, including analysis of multinational corporations from Danone and PepsiCo to Microsoft and Patagonia, Harvard professor Ranjay Gulati has identified eight conceptual barriers that are dooming leaders and their companies to a more superficial engagement with purpose. In this book, he shows you how to understand and overcome these obstacles, in order to find your company's deep purpose and supercharge its capacity to serve all stakeholders and shareholders.



By fusing commercial and social logic, business leaders can enhance financial performance, boost employee morale and retention, and leave a positive mark on society. DEEP PURPOSE has the power to transform the business landscape and usher in a new era of ethical corporate leadership.
Год: 2022
Производитель: Penguin
Артикул: 888784
ISBN: 9780241513392
Автор: Gulati Ranjay

Difficult Conversations. How to Discuss What Matters Most
10th anniversary edition of the classic guide to handling life's toughest conversations



We've all been there: We know we must talk to a colleague, our boss or even a friend about something we know will be at least uncomfortable and at worst explosive. So we repeatedly mull it over until we can no longer put it off, and then finally stumble through a confrontation when we could have had a conversation.



Difficult Conversations is the definitive work on handling these unpleasant exchanges, based on 15 years of research at the Harvard Negotiation Project. It teaches us to work through them by understand that we're not engaging in one dialogue but three: the "what happened" conversation (what do we believe was said and done), the "feelings" conversation (the emotional impact on everyone involved), and the "identity" conversation (what does this mean for everyone's opinion of themselves).



In a world where asking for a pay rise, saying 'no' to your boss, asking a favour or apologizing for a mistake can be a horrendous nightmare, Difficult Conversations deserves its position as a business classic.
Год: 2011
Производитель: Penguin
Артикул: 890070
ISBN: 9780670921348
Автор: Patton Bruce, Stone Douglas, Heen Sheila

Digital Body Language. How to Build Trust and Connection, No Matter the Distance
The book we all read right now: the definitive guide to communicating and connecting wherever you are.



Email replies that show up a week later. Video chats full of oops sorry no you go and can you hear me?! Ambiguous text-messages. Weird punctuation you can t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other?



Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails.



Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges from large conferences and video meetings to daily emails, texts, IMs, and conference calls and offers insights and solutions to build trust and clarity to anyone in our ever changing world.
Год: 2021
Производитель: Harpercollins
Артикул: 898937
ISBN: 9780008476526
Автор: Dhawan Erica

Digital Minimalism. Choosing a Focused Life in a Noisy World
A new strategy to increase productivity, focus, happiness and creativity through a mindful use of digital technology



Most of us know that we're addicted to texting, Instagram, Facebook and Twitter not because we're stupid or shallow, but because they provide real value in the form of connection, community, affirmation and information. But these tools can also disrupt our ability to focus on meaningful work and live fully in the present.



In Digital Minimalism, Cal Newport outlines a practical philosophy and plan for a mindful, intentional use of technology that maximises its benefits while minimizing its drain on our attention, focus and time. Demonstrating how to implement a 30-day digital detox, this book will help you identify which uses of technology are actually helping you reach your goals, and which are holding you back.
Год: 2020
Производитель: Penguin
Артикул: 888531
ISBN: 9780241453575
Автор: Newport Cal

Disrupted. Ludicrous Misadventures in the Tech Start-up Bubble
Dan Lyons was Technology Editor at Newsweek Magazine for years, a magazine writer at the top of his profession. One Friday morning he received a phone call: his job no longer existed. Fifty years old and with a wife and two young kids, Dan was unemployed and facing financial oblivion. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the nebulous role of "marketing fellow." What could possibly go wrong?



What follows is a hilarious and excoriating account of Dan's time at the start-up and a revealing window onto the dysfunctional culture that prevails in a world flush with cash and devoid of experience. Filled with stories of meaningless jargon, teddy bears at meetings, push-up competitions and all-night parties, this uproarious tale is also a trenchant analysis of the dysfunctional start-up world, a de facto conspiracy between those who start companies and those who fund them. It is a world where bad ideas are rewarded with hefty investments, where companies blow money lavishing perks on their post-collegiate workforces, and where everybody is trying to hang on just long enough to cash out with a fortune.
Год: 2017
Производитель: Atlantic
Артикул: 929427
ISBN: 9781786491022
Автор: Lyons Dan

Dollars and Sense. How We Misthink Money and How to Spend Smarter
Why is paying for things painful?

Why are we comfortable overpaying for something in the present just because we've overpaid for it in the past?

Why is it easy to pay $4 for a soda on vacation, when we wouldn't spend more than $1 on that same soda at our local grocery store?

We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finance's most sacred beliefs and explain how we can override some of our own instincts to make better financial choices.

Exploring a wide range of everyday topics-from the lure of pain-free spending with credit cards to the pitfalls of household budgeting to the seductive power of holiday sales-Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it's the real value of the time we spend driving forty-five minutes to save $10 or our inability to properly assess what the things we buy are actually worth. Together Ariely and Kreisler reveal the emotional forces working against us and how we can counteract them. Mixing case studies and anecdotes with concrete advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.

The result not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, Dollars and Sense provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.
Год: 2018
Производитель: HarperCollins
Артикул: 793279
ISBN: 9780062872722
Автор: Ariely Dan

Don't Trust Your Gut. Using Data Instead of Instinct to Make Better Choices
Big decisions are hard. We might consult friends and family, read advice online or turn to self-help books for guidance, but in the end we usually just do what feels right. But what if our gut is wrong?



As economist and former Google data scientist Seth Stephens-Davidowitz argues, our gut is actually not that reliable - and data can prove this. In Don't Trust Your Gut, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better. Over the past decade, scholars have mined enormous datasets to find remarkable new approaches to life's biggest self-help puzzles, from the boring careers that produce the most wealth, to old-school, data-backed relationship advice. While we often think we know how to better ourselves, the numbers, it turns out, disagree.



Telling fascinating stories through the latest big data research, Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our lives, and offers a new way of tackling our most consequential choices.
Год: 2022
Производитель: Bloomsbury
Артикул: 881180
ISBN: 9781526605108
Автор: Stephens-Davidowitz Seth

Don't Trust Your Gut. Using Data Instead of Instinct to Make Better Choices
Big decisions are hard. We might consult friends and family, read advice online or turn to self-help books for guidance, but in the end we usually just do what feels right. But what if our gut is wrong?



As economist and former Google data scientist Seth Stephens-Davidowitz argues, our gut is actually not that reliable and data can prove this. In Don't Trust Your Gut, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better. Over the past decade, scholars have mined enormous datasets to find remarkable new approaches to life's biggest self-help puzzles, from the boring careers that produce the most wealth, to old-school, data-backed relationship advice. While we often think we know how to better ourselves, the numbers, it turns out, disagree.



Telling fascinating stories through the latest big data research, Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our lives, and offers a new way of tackling our most consequential choices.
Год: 2023
Производитель: Bloomsbury
Артикул: 963590
ISBN: 9781526605092
Автор: Stephens-Davidowitz Seth

Doughnut Economics. Seven Ways to Think Like a 21st-Century Economist
A leading economist shows why current economic thinking doesn't work - and what should take its place



Economics is broken, and the planet is paying the price.



Unforeseen financial crises. Extreme wealth inequality. Relentless pressure on the environment. Can we go on like this? Is there an alternative?



In Doughnut Economics, Oxford academic Kate Raworth lays out the seven deadly mistakes of economics and offers a radical re-envisioning of the system that has brought us to the point of ruin. Moving beyond the myths of 'rational economic man' and unlimited growth, Doughnut Economics zeroes in on the sweet spot: a system that meets all our needs without exhausting the planet.



The demands of the 21st century require a new shape of economics. This might just be it.
Год: 2022
Производитель: Penguin
Артикул: 892710
ISBN: 9781847941398
Автор: Raworth Kate

Drive. The Surprising Truth About What Motivates Us
A new edition of the bestselling, agenda-setting study of motivation from the international internationally bestselling author of To Sell is Human and When.



A book that will change how you think and transform how you live



Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world.



Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.
Год: 2018
Производитель: Canongate
Артикул: 1003425
ISBN: 9781786891709
Автор: Pink Daniel H

Economics for Medical Students. Textbook
Данный учебник посвящен фундаментальным вопросам экономики и основам развития экономического мышления студентов и полностью соответствует требованиям Федеральных государственных образовательных стандартов высшего образования (2020) по группе специальностей "Здравоохранение". В учебнике в комплексе рассмотрены экономические понятия, категории, закономерности экономического развития, логика и эффективность экономических процессов, принципы принятия оптимальных экономических решений, микроэкономические и макроэкономические основы функционирования и взаимодействия субъектов экономики.

Для активизации самостоятельной работы студентов, их творческого отношения к предмету после каждой темы даны контрольные вопросы.

В конце учебника представлен глоссарий. Учебник можно использовать как источник теоретического материала и как практическое пособие для самостоятельной работы.

Учебник предназначен для студентов, обучающихся по медицинским специальностям на английском языке.
Год: 2022
Производитель: Лаборатория знаний
Артикул: 820092
ISBN: 978-5-00101-389-1
Автор: Федорова Юлия Вячеславовна, Борщева Наталья Леонидовна, Кирикуца Елена Геннадьевна

Economics. The User's Guide
What is economics?

What can - and can't - it explain about the world?

Why does it matter?



Ha-Joon Chang teaches economics at Cambridge University, and writes a column for the Guardian. The Observer called his book 23 Things They Don't Tell You About Capitalism, which was a no.1 bestseller, 'a witty and timely debunking of some of the biggest myths surrounding the global economy.' He won the Wassily Leontief Prize for advancing the frontiers of economic thought, and is a vocal critic of the failures of our current economic system.

Серия: Pelican Books
Год: 2014
Производитель: Pelican Books
Артикул: 890173
ISBN: 9780718197032
Автор: Chang Ha-Joon

Edible Economics. A Hungry Economist Explains the World
Economic thinking - about globalisation, climate change, immigration, austerity, automation and much more - in its most digestible form



For decades, a single free market philosophy has dominated global economics. But this is bland and unhealthy - like British food in the 1980s, when bestselling author and economist Ha-Joon Chang first arrived in the UK from South Korea. Just as eating a wide range of cuisines contributes to a more interesting and balanced diet, so too is it essential we listen to a variety of economic perspectives.



In Edible Economics, Chang makes challenging economic ideas more palatable by plating them alongside stories about food from around the world. He uses histories behind familiar food items - where they come from, how they are cooked and consumed, what they mean to different cultures - to explore economic theory. For Chang, chocolate is a life-long addiction, but more exciting are the insights it offers into post-industrial knowledge economies; and while okra makes Southern gumbo heart-meltingly smooth, it also speaks of capitalism's entangled relationship with freedom and unfreedom. Explaining everything from the hidden cost of care work to the misleading language of the free market as he cooks dishes like anchovy and egg toast, Gambas al Ajillo and Korean dotori mook, Ha-Joon Chang serves up an easy-to-digest feast of bold ideas.



Myth-busting, witty and thought-provoking, Edible Economics shows that getting to grips with the economy is like learning a recipe: if we understand it, we can change it - and, with it, the world.
Год: 2022
Производитель: Allen Lane
Артикул: 931673
ISBN: 9780241534649
Автор: Chang Ha-Joon

Elon Musk's Billionaire School. Easy Lessons for Galactic Domination
Want to be a rocket-riding tech titan?

You ve come to the right school.

Elon Musk s Billionaire School makes it simple to follow in Elon s footsteps and accumulate the wealth and power of a medium-sized nation in just 30 days.

Capitalise on these easy lessons drawn from the lives, philosophies and business practices of the alpha billionaires who are shaping humanity s future, including Jeff Bezos, Mark Zuckerberg and, of course, Elon himself.

It s the complete, foolproof resource for your billionaire s journey from founding your first startup through to becoming High-God-Emperor of Mars.

Elon Musk s Billionaire School. Enrol today. Escape the planet tomorrow.
Год: 2022
Производитель: Canongate
Артикул: 953658
ISBN: 9781838859473
Автор: Sears Rob

Emotion by Design. Creative Leadership Lessons from a Life at Nike
From the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business



A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns



Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks.



It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history: from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth.



Now, Hoffman reveals the simple principle that Nike use to power their creativity: emotion by design. Combining scientific analysis and artistic daring, emotion by design helps Nike forge deep, personal bonds with their customers - crafting campaigns that chime with people's most audacious dreams.



But this method needn't be limited to Nike. In Emotion by Design, Hoffman reveals how you too can drive your creativity the Nike way: by drawing on the talents of a diverse team, by forging a culture where everyone is hypercreative, and by spotting which ideas have the potential to capture imaginations around the world.



The result is a masterclass in creativity, gleaned from a lifetime with one of the world's most innovative brands. We can all harness the power of emotion by design.
Год: 2022
Производитель: Random House Business
Артикул: 892732
ISBN: 9781847943545
Автор: Hoffman Greg

Energy. Finance and Economics. Экономика энергетического сектора. Учебное пособие
Учебное пособие Energy. Finance and Economics = Экономика энергетического сектора предназначено для студентов бакалавриата третьего года обучения направления 38.03.01 Экономика , профиль Экономика и финансы топливно-энергетического комплекса (программа подготовки бакалавров). Тематика пособия связана с вопросами экономики топливно-энергетического комплекса: экономической составляющей разведки, добычи и переработки нефти и газа, возобновляемых источников энергии, рынками и финансовой документацией ТЭКа. Структура пособия предполагает использование таких инновационных технологий обучения иностранному языку, как кейс-анализ, кросс-культурный анализ, ролевые игры, мультимедийные презентации, интернет-поиск.
Год: 2023
Производитель: Прометей
Артикул: 984391
ISBN: 978-5-00172-549-7
Автор: Кондрахина Наталья Геннадиевна, Петрова Оксана Николаевна, Агальцова Дарья Владиславовна

Enhancing the effectiveness of regional economic policy in the field of support and development
Monograph consists of an introduction, three chapters, conclusion and appendices, as well as a list of references.

The first chapter substantiates theoretical approaches to the essence, conditions and factors of ensuring sustainable development of small business in modern socio-economic conditions. The factors influencing the development of small business, methodological approaches and indicators for assessing the effectiveness of economic policy for the sustainable development of small business are considered.

The second chapter analyzes the international experience of the economic policy of small business development, on the basis of the economic analysis, the trends and problems of ensuring sustainable development of small business in the Baltic countries and in the Moscow agglomeration are identified. Using the tools of mathematical modeling, an assessment of the effectiveness of state policy in the field of small business development in the Moscow agglomeration was made.

The third chapter defines the directions of increasing the efficiency of regional economic policy of small business development. An economic and mathematical model of factors for the development of small business in the regions and a toolkit for assessing the influence of factors on the sustainable development of entrepreneurship have been developed. In order to improve the efficiency and effectiveness of the work of the executive and legislative powers and authorities in the field of support and development of small and medium-sized businesses in the region, on the basis of the principles of the OECD competition impact assessment methodology, recommendations have been developed to improve the tools for assessing the best municipal practices of the Russian Federation in terms of their impact on enterprise competition of the small and medium-sized business.

The main text of the research consists of 150 pages and is illustrated with 18 figures and 10 tables. The work contains 15 appendices. The list of bibliographical sources includes 248 items.

Серия: Научная мысль
Год: 2022
Производитель: ИНФРА-М
Артикул: 847950
ISBN: 978-5-16-017374-0
Автор: Аверин Александр Владимирович

Evil Geniuses
How an elite cabal rewrote the American dream for their gain and left the rest of world behind.



Evil Geniuses is the secret history of how, over the last half century, from even before Ronald Reagan through Donald Trump, America has sharply swerved away from its dream of progress for the many to a system of unfettered profit and self-interest for the few.



As the social liberation of the 1960s finally ended in the chaos of Vietnam and Watergate, a cabal of rich industrialists, business chiefs, wide-eyed libertarians and right-wing economic radicals were waiting, determined to claw back everything they saw as rightfully theirs.



Largely out of sight, they rapidly built and funded a new empire of think tanks and academic institutions and professional organisations, lobbying and political groups, using them to transform politics, media, finance, the legal system and US laws to reinvent and control the political economy. A throwback to the robber barons of a century earlier, they sold the remade system to the people as a nostalgic return to traditional American values. Within a decade, America s flourishing forward-thinking vision was incarcerated by the unchecked financial accumulation and political power of the super-rich.



Now, the moneymen are running the show.



In this hugely entertaining and deeply researched cultural and economic expose, New York Times bestselling author Kurt Andersen maps the rich history of intricate networks, unlikely connections and dark truths which are controlling a nation, revealing how on earth America got to where it is now and what it might do to win its progressive future back.
Год: 2021
Производитель: Ebury Press
Артикул: 890878
ISBN: 9781529108101
Автор: Andersen Kurt

Exponential. How Accelerating Technology Is Leaving Us Behind and What to Do About It
A revelatory model explaining how exponential technology is eroding our societies



We are entering the exponential age.



New inventions are created at a dazzling speed; our homes and workplaces are remade by technological forces we barely understand; centuries-old tenets of politics and economics are upturned by new technologies. It all points to a world that is getting faster at a dizzying pace.



Azeem Azhar knows this better than most. Over the last three decades he has served as the Economist's first ever internet correspondent, founded companies bought by Amazon and Microsoft, and created Britain's leading tech newsletter and podcast, Exponential View.



Now, Azhar offers a revelatory new model for understanding how technology is changing the world. His analysis is rooted in the idea of an 'exponential gap', in which technological changes outpace our society's ability to deal with them. Azhar shows that this divide can explain many of the social problems of our time - from political polarisation, to ballooning inequality, to unchecked corporate power. With stunning clarity of vision, he delves into how the exponential gap is a near-inevitable consequence of the rise of AI, automation and big data. And he offers set of policy solutions that can prevent the exponential gap destroying our societies.



The result is a wholly new way of thinking about technology. It will transform your understanding of the economy, politics and the future.
Год: 2022
Производитель: Penguin
Артикул: 892722
ISBN: 9781847942920
Автор: Azhar Azeem

False Economy. A Surprising Economic History of the World
Why do some countries succeed while others fail? What causes boom or bust? The World Trade Editor of the FT explains how the world really works.



Why do oil and diamonds lead to economic disaster more often than boom? Why doesn't Africa grow cocaine? Why might believing in God be good for your balance-sheet?



Botswana and Sierra Leone are both blessed with abundant diamonds. Why did Botswana became the world's fastest-growing economy while Sierra Leone suffered a decade of brutal civil war?



For the past two hundred years Argentina had enjoyed a vista of economic opportunity almost identical to that of the USA but in 2001 Argentina's government bankrupted itself. Why did the USA succeed while Argentina stalled?



Time and again, world leaders have failed to learn the lessons of economic history, and their mistakes continue to have surprising and catastrophic consequences.



The path to prosperity is rarely obvious and the sources of success are often unexpected.



In False Economy, Alan Beattie uses extraordinary stories of economic triumph and disaster to explain how some countries went wrong while others went right, and why it's so difficult to change course once you're on the path to ruin.
Год: 2010
Производитель: Penguin
Артикул: 886894
ISBN: 9780141033709
Автор: Beattie Alan

Famous Women in Business + CD. Level 4
Pearson English Readers bring language learning to life through the joy of reading.



Well-written stories entertain us, make us think, and keep our interest page after page. Pearson English Readers offer teenage and adult learners a huge range of titles, all featuring carefully graded language to make them accessible to learners of all abilities.



Through the imagination of some of the world's greatest authors, the English language comes to life in pages of our Readers. Students have the pleasure and satisfaction of reading these stories in English, and at the same time develop a broader vocabulary, greater comprehension and reading fluency, improved grammar, and greater confidence and ability to express themselves.

Серия: Pearson English Readers
Год: 2008
Производитель: Pearson
Артикул: 929837
ISBN: 9781408289587
Автор: Evans David

Fifty Things that Made the Modern Economy
Based on the series produced for the BBC World Service Who thought up paper money? How did the contraceptive pill change the face of the legal profession? Why was the horse collar as important for human progress as the steam engine? How did the humble spreadsheet turn the world of finance upside-down? The world economy defies comprehension. A continuously-changing system of immense complexity, it offers over ten billion distinct products and services, doubles in size every fifteen years, and links almost every one of the planet's seven billion people. It delivers astonishing luxury to hundreds of millions. It also leaves hundreds of millions behind, puts tremendous strains on the ecosystem, and has an alarming habit of stalling. Nobody is in charge of it. Indeed, no individual understands more than a fraction of what's going on. How can we make sense of this bewildering system on which our lives depend? From the tally-stick to Bitcoin, the canal lock to the jumbo jet, each invention in Tim Harford's fascinating new book has it's own curious, surprising and memorable story, a vignette against a grand backdrop. Step by step, readers will start to understand where we are, how we got here, and where we might be going next. Hidden connections will be laid bare: how the barcode undermined family corner shops; why the gramophone widened inequality; how barbed wire shaped America. We'll meet the characters who developed some of these inventions, profited from them, or were ruined by them. We'll trace the economic principles that help to explain their transformative effects. And we'll ask what lessons we can learn to make wise use of future inventions, in a world where the pace of innovation will only accelerate.
Год: 2018
Производитель: Abacus
Артикул: 689715
ISBN: 978-0-349-14263-0
Автор: Harford Tim

Finish Big. How Great Entrepreneurs Exit Their Companies on Top
Finish Big is an illuminating and inspirational guide to one of the most stressful, and yet potentially rewarding, processes business owners must go through.



Bo Burlingham, the bestselling author of Small Giants, returns with Finish Big, an original guide to exiting your company successfully and gracefully.



"Finish Big is for all those founder/leaders who want to do more than take...it is for the ones who want to leave something behind." Simon Sinek, author of Start with Why and Leaders Eat Last

"Practical and profound, fast-moving and thought-provoking, masterful in its clear prose and compelling stories- Bo Burlingham has once again done a tremendous service in deploying his craft." Jim Collins, author of Good to Great and co-author of Built to Last and Great by Choice

No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out, while others look back on it as a nightmare. The question I hope to answer in this book is why. What did the people with 'good' exits do differently from those who'd had 'bad' exits?'

Bo Burlingham's first book Small Giants became an instant classic for its original take on a common business problem: how to handle the pressure to grow. Now he is back to tackle an even more common problem: how to exit your company well.

Sooner or later, all businesses get sold, given away, or liquidated. Whatever your preferred outcome, if you start planning for it while you still have time and options, you can build a stronger, more resilient company with a higher market value. Unfortunately, most don't - and they pay a steep price for their procrastination.

Through dozens of interviews with entrepreneurs across a range of industries, Burlingham identifies eight key factors that determine whether owners leave their businesses happily. He showcases the insights, exits and cautionary tales of entrepreneurs across an array of industries including manufacturing, food and services.

Finish Big is an illuminating and inspirational guide to one of the most stressful, and yet potentially rewarding, processes business owners must go through.

Bo Burlingham is the author of Small Giants: Companies That Choose to Be Great Instead of Big, a finalist for the Financial Times/Goldman Sachs Business Book of the Year in 2006. An editor at large at Inc., he has reported on the entrepreneurial revolution in America since the early 1980s and has witnessed up close the birth and development of the companies that have reshaped our world.
Год: 2019
Производитель: Penguin Business
Артикул: 890079
ISBN: 9780670923274
Автор: Burlingham Bo

Five Stars. The Communication Secrets to Get From Good to Great
From the bestselling author of Talk Like Ted - how to get to master the art of persuasion.

'An easy-to-read and practical journey through personal development, plus tips on structuring the storytelling that is still considered key to connecting with other people and, crucially, with customers and investors in business.'

Financial Times (Business Book of the Month)

Ideas don't sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a "soft" skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable - earning you that perfect rating, that fifth star.

In Five Stars, you will learn:

-The one skill billionaire Warren Buffett says will raise your value by 50 percent.

-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea.

-How Airbnb's founders follow a classic 3-part formula shared by successful Hollywood movies.

-Why you should speak in third-grade language to persuade adult listeners.

-The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.

In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.

In the knowledge age - the information economy - you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.
Год: 2019
Производитель: Pan Books
Артикул: 729976
ISBN: 9781509896783
Автор: Gallo Carmine

Flash Boys
'The greatest story of our age ... Be very afraid' John Arlidge, Sunday Times



Michael Lewis's epic bestseller tells the outrageous story of the multi-millionaires and whizz kids who scammed the banking system in the blink of an eye - and the whistleblowers who tried to stop them. It's hilarious, terrifying and it's all true.



'Thrilling, a masterclass' Robert McCrum, Observer, Books of the Year



'Jaw-dropping, astonishing ... Lewis has lit the touch paper' Liam Halligan, Spectator



'The kind of writer who creates his own weather system' John Lanchester, London Review of Books



'I read Michael Lewis for the same reasons I watch Tiger Woods. I'll never play like that. But it's good to be reminded every now and again what genius looks like' Malcolm Gladwell

Серия: Penguin Non-Fiction
Год: 2021
Производитель: Penguin
Артикул: 923719
ISBN: 9780141981031
Автор: Lewis Michael

Flash Crash. A Trading Savant, a Global Manhunt and the Most Mysterious Market Crash in History
'Not just a readable, pacey account of an extraordinary individual and his quixotic quest ... but also a troubling expose of the fragility of our entire financial system ... I loved it'

Oliver Bullough, author of Moneyland

For fans of Bad Blood and The Big Short, the story of how one reclusive trading prodigy manipulated Wall Street and amassed millions from his childhood bedroom - then short-circuited the global market.

A real-life financial thriller, Flash Crash gives panoramic insight into our economic landscape - its weaknesses, its crooks and its exploitable loopholes - and uncovers the remarkable, behind-the-scenes narrative of a mystifying market crash, a globe-spanning investigation into international fraud, and the man - Navinder Singh Sarao - at the centre of it all.

Depending on whom you ask, Sarao was a scourge, a symbol of a financial system run horribly amok, or a folk hero: an outsider who took on the tyranny of Wall Street and the high-frequency traders.
Год: 2021
Производитель: William Collins
Артикул: 816538
ISBN: 9780008270438
Автор: Vaughan Liam

Fooled by Randomness. The Hidden Role of Chance in Life and in the Markets
Everyone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable? This book is the bestselling sensation that will change the way you think about business and the world. It is all about luck: more precisely, how we perceive luck in our personal and professional experiences. Nowhere is this more obvious than in the markets - we hear an entrepreneur has 'vision' or a trader is 'talented', but all too often their performance is down to chance rather than skill. It is only because we fail to understand probability that we continue to believe events are non-random, finding reasons where none exist. 'One of the smartest books of all time' Fortune 'An iconoclastic tour de force ...nothing escapes his Exocets' Evening Standard 'Brilliant' John Kay 'Excellent and thought-provoking ...an entertaining book' Financial Times 'Wall Street's principal dissident' Malcolm Gladwell

Second Edition, Updated by the Author.
Год: 2017
Производитель: Penguin
Артикул: 582872
ISBN: 978-0-14-103148-4
Автор: Taleb Nassim Nicholas

For the Culture. The Power Behind the World's Most Successful Brands, from Apple to Beyonce
From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the powerful force behind what we buy, what we do, and who we want to be

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behavior is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.

With a deep perspective based on a century's worth of data, Collins breaks down the many ways in which culture influences behavior. Using captivating stories from his own life as a top marketer - including spearheading digital strategy for Beyonce, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds - he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.
Год: 2023
Производитель: Macmillan
Артикул: 955490
ISBN: 9781035020010
Автор: Collins Marcus

Framers. Human Advantage in an Age of Technology and Turmoil
The power of mental models to make better decisions.



We're always told that humans make bad decisions and that more data is better. But this is backwards: people are actually good at decisions because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future -- to meet this historical moment. Framers shows how.
Год: 2022
Производитель: Penguin
Артикул: 890351
ISBN: 9780753555002
Автор: Mayer-Schoenberger Viktor, Cukier Kenneth, de Vericourt Francis

Freakonomics. A Rogue Economist Explores the Hidden Side of Everything
How can your name affect how well you do in life? What do estate agents and the Ku Klux Klan have in common? Why do drug dealers live with their mothers?

The answer: Freakonomics. It's at the heart of everything we do and the things that affect us daily: from sex to crime, parenting to politics, fat to cheating, fear to traffic jams. And we can use it to get to the heart of what's really happening under the surface of everyday life.

This cult bestseller will show you how, by unravelling your life's secret codes, you can discover a totally new way of seeing the world.

Серия: Penguin Non-Fiction
Год: 2009
Производитель: Penguin
Артикул: 803239
ISBN: 9780141030081
Автор: Levitt Steven D., Dubner Stephen J

Freakonomics. A Rogue Economist Explores the Hidden Side of Everything
Asking provocative and profound questions about human motivation and contemporary living and reaching some astonishing conclusions, Freakonomics will make you see the familiar world through a completely original lens.
Год: 2009
Производитель: HarperCollins
Артикул: 577058
ISBN: 978-0-06-195627-0
Автор: Levitt Steven D., Dubner Stephen J

Freakonomics. A Rogue Economist Explores the Hidden Side of Everything
Assume nothing, question everything.



This is the message at the heart of Freakonomics, Levitt and Dubner's rule-breaking, iconoclastic book about crack dealers, cheating teachers and bizarre baby names that turned everyone's view of the world upside-down and became an international multi-million-copy-selling phenomenon.
Год: 2015
Производитель: Penguin
Артикул: 886787
ISBN: 9780141019017
Автор: Levitt Steven D., Dubner Stephen J

Free Lunch Thinking. 8 Economic Myths and Why Politicians Fall for Them
Why most economic assumptions made by governments are wrong



Economic theories and models shape our everyday lives. They are relied on by politicians when tax rises or cuts are being considered. They inform debates about everything from bonuses for CEOs to minimum wage rates to the level of job protection enshrined in law. They determine what levels of tobacco or petrol duty are charged, and influence government approaches to issues as diverse as obesity and climate change.



The question is: are policy makers right to be so slavishly reliant on them? Tom Bergin is sceptical, and in Free Lunch Thinking he subjects eight of the most prevalent economic mantras to close scrutiny, assessing how they play out in practice. Again and again, he shows how individuals, companies and markets fail to respond to policy changes as theory predicts. He exposes the missed opportunities and wasted resources that result. And by tracing the development of key economic tenets, he demonstrates how their champions' tendency to believe in phenomena for which they have little hard evidence leaves accepted economic wisdom frequently being more about faith than facts.



His book both exposes and challenges lazy thinking. It also sets out a path for more considered future.
Год: 2022
Производитель: Random House Business
Артикул: 892719
ISBN: 9781847942753
Автор: Bergin Tom

Full Stack Recruiter
Have you bought the first book "Full Stack Recruiter. The Modern Recruiter's Guide" and you already improved your skills or got hired by a top company? Do you want to learn extra skills and new information about the recruitment and sourcing industry that are very hard to find and hardly presented in other books? You have come to the right place! The book comes with unique information that will complement the first book, Full Stack Recruiter: The Modern Recruiter's Guide, making it one of the most complete and practical books about recruitment available. Jan Tegze, the author of Full Stack Recruiter: The Modern Recruiter s Guide, is an experienced top recruiter and sourcer with many years of experience dealing with companies and candidates. With his guidance, you will gain unique insights and learn tips and tricks to start or improve your perfect career in the Recruitment and Sourcing Industry! 5 Reasons why you should order this book right now!1) You work in the recruitment industry or you want to become a top professional recruiter. 2) You will enhance your skills and become one of the best in this industry.3) You will gain new unique inside tipsabout the recruitment and sourcing industry.4) You will learn how to effectively source and find the best people in the business. 5) You will learn tips and tricks that only 1% of the recruitment industry can access. Have you not decided to buy yet? Other companies and recruiters have bought this book and they are 10 steps in front of you right now.Order now and become one of the best in the recruitment industry with the tips and tricks only a handful of people have access to!

Серия: Ingram publisher
Год: 2023
Производитель: RUGRAM
Артикул: 925627
ISBN: 978-8-027-04818-2

Futureproof Your Career. How to Lead and Succeed in a Changing World
Futureproof Your Career is the essential guide to improving your career and taking full advantage of opportunities for progression. With a major focus on the changing business, economic and technological landscape, it explores the new challenges of job retention and career progression.

With the impact of the pandemic, the ongoing fourth industrial revolution, the broadening awareness of institutionalized discrimination and the concerns around an economic recession, it is an understatement to say that we're entering a 'new normal' in which working patterns and career trajectories have irreversibly changed. From two leading academics, this is both a practical guide to success and an enlightening insight into the future of work. It draws upon both the authors' academic research and an international array of case studies and interviews to provide engaging and illuminating insights

Futureproof Your Career features key insights into how jobs and networking are dramatically transforming, and provides readers with the ability to develop a stronger awareness of new opportunities and become better prepared to safeguard their jobs and bolster their career in this new landscape.
Год: 2021
Производитель: Bloomsbury
Артикул: 922765
ISBN: 9781472988447
Автор: Janjuha-Jivraj Shaheena, Pasha Naeema

Genomics. How genome sequencing will change healthcare
The everything-you-need-to-know WIRED guide to the future of genomics



Genome sequencing is one of the most exciting scientific breakthroughs of the past thirty years. But what precisely does it involve and how is it developing?



In this brilliantly wide-ranging, one-stop guide WIRED journalist Rachael Pells explains the science behind genomics. She analyses its practical applications in medical diagnosis and the treatment of conditions that range from cancer to severe allergic reactions to cystic fibrosis. She considers its potential to help with advances in agriculture and environmental science. She explores the ethics of genetic modification and the dangers involved when humans 'play God'. And she addresses the fundamental question: to what extent will future advances transform human longevity and the quality of life.

Серия: WIRED guides
Год: 2022
Производитель: Random House Business
Артикул: 892729
ISBN: 9781847943408
Автор: Pells Rachael

Get Promoted
Are you stuck in a career rut? Are your former peers progressing ahead of you? Are you doing all the hard work but getting none of the rewards? Are you wondering what everyone else seems to know that you don't?



Asking for a promotion ranks high on the list of life's most anxiety-inducing activities. Putting yourself out there to higher-ups can be intimidating, and competition can be fierce, especially in the current economic climate. And, of course, what if they say no?



But it's also one of the most important things you can do for your career. If you want to move forward in your company or field, promotions are part of the game and they won't just be handed to you - you have to work - and ask - for them. Ready to take that next step? Penguin Experts Series: Get Promoted will give you everything you need to know before the big conversation.

Серия: Penguin Business Experts
Год: 2020
Производитель: Penguin Business
Артикул: 888589
ISBN: 9780241465271
Автор: O`Keeffe Niamh

Get That Job. CVs and Resumes. How to make sure you stand out from the crowd
The ultimate guide to marketing yourself in a CV or resume, and ensuring you make a professional impression in any job search.



The job market has never been more competitive, and marketing yourself can be tricky. And nothing raises a red flag for an employer than a poorly-written or badly-presented CV or resume. This handy guide offers practical, step-by-step advice on preparing, writing, and presenting an impressive document - either on paper or online - that will help you to 'get your foot in the door' with prospective employers.



Covering essential issues such as identifying your goals, creating different types of CV, or coming up with a fantastic and persuasive letter to go with them, this is a must-read for job hunters at any stage of their career.

Серия: Business essentials
Год: 2022
Производитель: Bloomsbury
Артикул: 881122
ISBN: 9781399400657

Get That Job. Interviews. How To Keep Your Head And Land Your Ideal Job
The ultimate guide to preparing for the interview process, maintaining focus, handling difficult questions, and maximizing your chances of landing that dream job.



Whether you're a school leaver, a recent graduate, an established professional on the move, or someone looking to return to the job market, any research and preparation will be critical in improving your performance in an interview setting - from being aware of your own strengths and weaknesses, through to knowing the questions to ask that will ensure you are remembered after the interview is over.



Whether it is in person, on the telephone or via a video conference, Get That Job: Interviews will prepare you for even the toughest interview - including tips on preparation and pre-interview research, strategies for different types of interview, advice on staying calm under pressure, and ways to cope with the questions from hell.
Год: 2022
Производитель: Bloomsbury
Артикул: 881167
ISBN: 9781472993298

Get Your Act Together. A Judgement-Free Guide to Diversity and Inclusion for Straight White Men
The business case for diversity and inclusion is clear - it drives innovation, profit and employer brand. But how can male white leaders help implement this change? There's no denying it's difficult - perhaps you feel left out of the conversation, afraid to make mistakes, and confused about the evolving language of diversity and inclusion.

In this practical guide, leading diversity specialists Felicity Hassan and Suki Sandhu OBE teach you how to create an inclusive environment for your employees and have educated conversations about diversity, navigating what can sometimes be tricky territory with humour and heart.
Год: 2021
Производитель: Penguin Business
Артикул: 888673
ISBN: 9780241485217
Автор: Hassan Felicity, Sandhu Suki

Getting Things Done: The Art of Stress-free Productivity
'The Bible of business and personal productivity' Lifehack

'A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru' Fast Company

Since it was first published almost fifteen years ago, David Allen's Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. 'GTD' is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots.

Allen has rewritten the book from start to finish, tweaking his classic text with important perspectives on the new workplace, and adding material that will make the book fresh and relevant for years to come. This new edition of Getting Things Done will be welcomed not only by its hundreds of thousands of existing fans but also by a whole new generation eager to adopt its proven principles.
Год: 2019
Производитель: Piatkus
Артикул: 729762
ISBN: 9780349423142
Автор: Allen David

Getting to Yes. Negotiating an agreement without giving in
The world's bestselling guide to negotiation.



Getting toYes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private lives. INcluding principles such as:



Don't bargain over positions



Separate the people from the problem and



Insist on objective criteria



Getting to Yes simplifies the whole negotation process, offering a highly effective framework that will ensure success.
Год: 2012
Производитель: Random House Business
Артикул: 892708
ISBN: 9781847940933
Автор: Fisher Roger, Ury William

Gigged. The Gig Economy, the End of the Job and the Future of Work
GIGGED goes inside the Silicon Valley companies leading the way to this emerging gig economy . It tells the stories of the workers from computer programmers to online comment moderators who are getting by in a new wave of precarious, short-term employment. And it sketches out what tomorrow s economy might look like: one where the fortunate get to work when they want, how they want, while the rest live lives of extraordinary hardship.

It might just be the future of work for all of us.
Год: 2019
Производитель: Random House
Артикул: 776076
ISBN: 9781847941749
Автор: Kessler Sarah